In the latest Harpers Bazaar, editor Jennifer Dickinson talked about the emotional connection that we have with bags and shoes. As she described of her first major shoe purchase:
“I needed soothing; I needed to feel my heart pumping;
I needed something to remind me that there was beauty in the world”
A better explanation could not be found. And I think we have the same connection with cupcakes.
1} unlike a slice of cake, this sweet wee thing has been made just for your pleasure – translation: you are special
2} cupcakes are visually soft and pretty – translation: there is beauty in the world
3} they are decadent, like Marie Antoinette (the good years) decadent – translation: you are carefree
And thankfully, cupcakes are a lot cheaper than the world of bags and shoes. Thanks to Beas of Bloomsbury for perking up my day with the peanut butter and chocolate cupcake in the photo above.